Business schools are redefining our education for managers in these critical times, not only because of the crisis but also to deepen the knowledge that we consider most relevant in the face of an increasingly volatile and globalised market, and…
What are the Sustainable Development Goals? In 2015, the United Nations adopted 17 global goals known as the Sustainable Development Goals (SDGs), part of the 2030 Agenda. They seek a just, equitable and sustainable future for all people on the…
Agile methodologies have revolutionised the way organisations manage their projects, enabling faster development and effective adaptation to changing customer needs. This approach is based on principles that foster collaboration, flexibility…
ENAE Business School has been included in the prestigious Forbes List of the best business school programmes in Spain in 2024.In Spain there are more than a hundred business schools offering master's degrees, courses or other specialised education…
Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence…
This article is based on Alejandro De Zunzunegui's lecture which you can watch in full HERE. In ENAE Media, the school's digital repository, you can find more webinars by experts in this and other subjects. The speaker of this talk is the author of…
We are increasingly aware that meeting tax obligations and maximising financial performance is critical to the success of companies. Therefore, in an environment full of uncertainty, tax and accounting advice has taken on a leading role. Businesses…
This article by Juan Guido Gabaglia discusses the importance of cybersecurity in the current context. Gabaglia, founding partner and current head of the production and commercial department at AGE2 Business Datacenter in Murcia, shared his…
When you place an order and in less than 24 hours it is at home; the product packaging is intact; the products travel halfway around the world in good hygienic and sanitary conditions; the supermarket is stocked or you ask if a product will be…
ENAE Business School's agreement with SVK Home is alleviating the problem of international students looking for accommodation in Murcia.There are only 5 accommodation places available!Renting flats in Murcia: a problemThe rental market in Murcia has…
Financial management in the company is one of the pillars to ensure the strategic planning plays a crucial role in business management, being an essential process for managers. This article presents a summary of the masterclass led by Vicente…
In today's business landscape, digital marketing has established itself as one of the fundamental pillars for the growth and development of companies. With the increased use of the Internet and social networks, digital marketing has become an…
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