Create a LinkedIn account: the first step to transforming your SME

What are you doing to make your company visible? Do you think María de Lugo knows about your business in Murcia? Do you think your digital presence is sufficient compared to your competitors? Are you using digital tools to improve your profitability?

And now the big question: do you know what LinkedIn is?

If you don't, stick around.
 

If you do and you don't use it, stay.

And if you know what it is and you have an account but don't get the most out of it... stay too.

Whatever your starting point, this article could be the push you need to get started on the world's most important professional social network.

Because yes, LinkedIn is not just ‘another social network’. It is the social network for businesses, companies, professionals and opportunities. And if your company is not there... it simply does not exist. Not for your customers, nor for potential collaborators, suppliers, talent or partners.
 

Why is it important to create a company account on LinkedIn?

Having a company page on LinkedIn isn't just useful, it's strategic. We're not just talking about ‘being on the internet’, but about being where decisions are made, professional relationships are formed and connections are made that help businesses grow. Here are some compelling reasons why:

• Visibility and professionalism: According to LinkedIn data (2024), company pages with complete and up-to-date information receive 30% more visits per week than those that are incomplete. A good presence improves your business's image and makes it more accessible.
   
• Attracting talent: LinkedIn is a key platform for recruitment. 75% of candidates research the company page before applying for a job (LinkedIn Talent Solutions, 2024).
   
• Networking and strategic alliances: 80% of B2B leads generated on social media come from LinkedIn (LinkedIn Business, 2024). This makes the platform a goldmine of opportunities.
• Content marketing: Companies that publish weekly content on LinkedIn double their engagement compared to those that don't, according to HubSpot (2023).

Are these enough reasons to start creating your profile right now? If the answer is yes, keep reading and we'll explain how to do it easily. 

Being on LinkedIn drives real growth for your business through visibility, talent and opportunities.

How to create your company account step by step

Creating a company account on LinkedIn is quick and easy:
 

1. Log in with your personal profile (if you don't have one, create one: all you need is your email address and a few minutes).
2. Click on the ‘Products’ icon and select ‘Create company page’.
3. Choose the type of company: small, medium or large.
4. Fill in the key information: name, website, sector, size, logo.
5. Check the information and click on ‘Create page’.
    

That's it! You're now on LinkedIn. But remember: this is just the beginning.

Optimising your company page

An abandoned or empty profile conveys neglect. It's like having an empty shop window. For your company page to work, you need to take care of it and keep it updated:

• Clear and concise description: Explain the company's mission, vision and values.
   
• Attractive visual content: Use high-quality images and videos that reflect your brand identity.
• Regular posts: Share relevant news, articles and updates to keep your audience interested.
• Interaction with the community: Respond to comments and messages to encourage engagement and trust.

Companies that take care of their LinkedIn profile multiply their impact through their ability to attract customers, talent and trust.