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The latest knowledge in digital, business and society.

Master's Degree in Logistics in Spain: Key Factors for Choosing a Leading Program

Master's Degree in Logistics in Spain: Key Factors for Choosing a Leading Program

Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school's various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and user experience.

He specialises in SEO and performance marketing, defining and implementing the organic content strategy with the support of tools such as Sistrix and Google Search Console to improve positioning and qualified traffic to master's programmes and executive courses. In addition, he designs, configures, and optimises online advertising campaigns on Meta, LinkedIn, TikTok, and Google Ads, aligning segmentation, messaging, and objectives with student recruitment. His work contributes to ENAE's organic and paid growth and strengthens its position as a leading business school nationally and internationally.

Master's degrees taught by Daniel Román Barker
Articles written on our blog
Choosing a master's degree in logistics in Spain is a crucial decision for those seeking to advance their careers in a constantly evolving field. Logistics and supply chain management are critical in today's business world, where efficiency and…
What is Sistrix? The SEO tool you need to stand out

What is Sistrix? The SEO tool you need to stand out

What is Sistrix?Sistrix is a data analysis platform focused on the main digital marketing channels, with an emphasis on SEO/organic positioning on Google. It also offers analysis of advertising on Google Ads, Amazon, social media, and content…
Spanish companies hiring international talent: Your gateway is ENAE

Spanish companies hiring international talent: Your gateway is ENAE

Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school's various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and user experience.

He specialises in SEO and performance marketing, defining and implementing the organic content strategy with the support of tools such as Sistrix and Google Search Console to improve positioning and qualified traffic to master's programmes and executive courses. In addition, he designs, configures, and optimises online advertising campaigns on Meta, LinkedIn, TikTok, and Google Ads, aligning segmentation, messaging, and objectives with student recruitment. His work contributes to ENAE's organic and paid growth and strengthens its position as a leading business school nationally and internationally.

Master's degrees taught by Daniel Román Barker
Articles written on our blog
In an increasingly connected world, Spain is establishing itself as a magnet for international talent. Spanish companies, from startups to large multinationals, are looking to recruit professionals with different perspectives to enrich their teams.…
Power BI: what it is, what it is used for, and how to get the most out of it in your company

Power BI: what it is, what it is used for, and how to get the most out of it in your company

Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school's various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and user experience.

He specialises in SEO and performance marketing, defining and implementing the organic content strategy with the support of tools such as Sistrix and Google Search Console to improve positioning and qualified traffic to master's programmes and executive courses. In addition, he designs, configures, and optimises online advertising campaigns on Meta, LinkedIn, TikTok, and Google Ads, aligning segmentation, messaging, and objectives with student recruitment. His work contributes to ENAE's organic and paid growth and strengthens its position as a leading business school nationally and internationally.

Master's degrees taught by Daniel Román Barker
Articles written on our blog
Below, we will explain what Power BI is, the benefits it can bring to your company, and how you can implement this software to optimize your processes and improve strategic decision-making.Power BI has become one of the key tools for transforming…
Physical and Operational Risk Management in the Company

Physical and Operational Risk Management in the Company

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In today's business world, the management of physical and operational risks has become a matter of utmost importance. Companies, regardless of their size or sector, face a variety of risks that can threaten their stability and continuity. From…
Ecommerce: What it is and how it works

Ecommerce: What it is and how it works

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Ecommerce is now a structural driver of the economy and competitiveness. In 2025, global online retail sales will reach around $6.4 trillion, with the digital channel accounting for more than 20% of total retail sales; growth is moderating but…
MBA in Murcia: Why does ENAE lead the employability rankings?

MBA in Murcia: Why does ENAE lead the employability rankings?

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When talking about MBAs in Spain, many people think of Madrid or Barcelona. But at ENAE Business School, we have been demonstrating for years that Murcia is also synonymous with academic excellence and employability.Our International MBA has…
Studying at Harvard? Better yet, discover the top options in Europe.

Studying at Harvard? Better yet, discover the top options in Europe.

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Have you ever thought about studying at the famous Harvard University? It is undoubtedly a dream for many, but it is not the only path to academic and professional success. In Europe, there are a wide variety of universities offering programs of…
Studying in Murcia: The competitive advantage of choosing ENAE Business School

Studying in Murcia: The competitive advantage of choosing ENAE Business School

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Are you thinking about taking a leap in your career and studying abroad? If so, Murcia may be the answer you are looking for. In addition to being a city with an enviable climate and a welcoming atmosphere, it offers a solid educational opportunity…
How to access remote work in Spain: ENAE programmes that make it possible

How to access remote work in Spain: ENAE programmes that make it possible

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In recent years, remote working has gone from being an option to becoming a reality in Spain. With the advent of digitalisation, many professionals are looking for opportunities that allow them to work from anywhere. However, to access this world of…
ENAE in the QS 2025 Ranking: Key factors in our global positioning

ENAE in the QS 2025 Ranking: Key factors in our global positioning

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In this article, we will delve into the fascinating world of the QS 2025 ranking and the role that ENAE Business School plays in this global scenario. If you have ever wondered how business schools around the world are evaluated, this post is for…
When is it better to use correlation rather than causality?

When is it better to use correlation rather than causality?

Statistics, as the science of data, deals with the collection, structuring, analysis, and interpretation of data, particularly when variability and uncertainty are inherent. Some of these concepts are becoming very popular in marketing, but they can…