What is competitive intelligence?Competitive intelligence is a fundamental process in business that involves researching and analysing information about competitors in order to make informed decisions. In other words, it consists of gathering…
The importance of a digital transformation strategy in the business worldDigital transformation is an essential process for companies, large or small, to adapt to current market demands and the growing impact of digital technology on every aspect of…
The tax system in Spain is one of the most complex in the European Union, as it is made up of a wide variety of taxes. Each one of them has specific regulations that require in-depth knowledge for their correct application and optimisation for both…
What does a Business Plan contain?Prestige and value of a Business PlanAt some point we have written in this blog that the reasons for creating a company or setting up a business are as many as the number of companies that are created. On many…
Climate change is one of the greatest threats facing society in the 21st century. Over the coming decades, climate impacts will continue to affect the global level, putting human health, natural resources and environmental sustainability at risk.In…
According to UNO's latest logistics report, the sector in the Region of Murcia faces a number of challenges, such as a lack of trained professionals, transport optimisation and adaptation to new technologies. One of the main challenges mentioned in…
Choosing to take a master's degree at ENAE Business School is an educational and strategic investment to advance professionally, and one of the key factors that usually motivates this decision is the desire to improve the salary and access higher…
In this article we will explore the current challenges and trends in the world of Human Resources and how ENAE Business School ‘s Master in People and HR Management can help address them. This article is based on the masterclass given by Juan…
In today's digital environment, companies are looking to maximise their advertising investments - every euro counts! That is why a key indicator in business is the Return on Investment (ROI). In the context of digital advertising, ROI becomes a…
Nowadays, investment funds have become a very attractive option for those who wish to access the financial markets in an efficient and diversified way. Below, we will analyse the different types of investment funds, their risks and the best…
The following is a summary of an article taken from la Revista Economista N°45, written by Pedro Juan Martín, María Reyes Lozano Piñero and Francisco Javier Corbalán Berná, in which they analyse how to deal with the conflicts that can arise in…
In this article, we will explore the influence of artificial intelligence (AI) on operational efficiency, service adaptation and strategic decision making in the business environment. You will discover how the implementation of AI-powered chatbots…
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