FOULQUIE ROMERO, SANTIAGO

Santiago Foulquié has been working for the Murcia Region University-Business Foundation & ENAE Business School since 2015. In his role as Director of Marketing and Technology, he has led various projects within the school that represent a commitment to innovation and the implementation of the latest market trends. He also has extensive professional experience in the world of marketing and business management.

He has more than 30 years of experience in teaching, providing training in various organizations such as the Murcia Chamber of Commerce, Industry, and Navigation, Murcia City Council, Federation of Municipalities, Regional Employment and Training Service (SEF), etc.

He is currently the Director and Professor of the International Master's Degree in Digital Marketing at ENAE Business School, as well as various executive training programs, including the training program in digital transformation for executives: Digital Generation SMEs.

In 2015, he founded the EN@E Digital Meeting Digital Marketing Congress, a leading event in the Region of Murcia on digital marketing techniques and trends, which has brought together a selection of the best professionals in SEO positioning, digital analytics, e-commerce, social media, digital advertising, and artificial intelligence over its eight editions.

In an initial stage more closely linked to business management, he worked as Head of Administration and Financial Director for companies in different sectors, such as horticulture and industry.

He has worked as an eCommerce Manager in several footwear and sports fashion retailers, as well as an independent consultant in different sectors, which gives him a global vision of business, always successfully applying data management in decision-making.

In addition to having completed a wide variety of specialized courses (Google Tag Manager, Google Ads and Google Analytics certifications, etc.), he holds a Bachelor's Degree in Business Studies from the University of Murcia and has the following postgraduate training:

- Master's Degree in Artificial Intelligence and Innovation (Microsoft & Founders).

- Master's Degree in Big Data for Business (ENAE).

- Master's Degree in Advanced Ecommerce (Ecomm.).

- Professional Postgraduate Degree in Advanced SEO (Kschool).

- Master's Degree in Digital Analytics (Kschool).

- Master's Degree in Financial Management (University of Barcelona).

- Master's Degree in Teacher Training, specializing in Economics and Business (UCAM).

Santiago is a firm believer in constant improvement based on data and the continuous updating of organizations and people.

Media publications and event appearances:

• Murcia Innova Interuniversity Chair (EMURI): How to overcome hidden barriers when implementing a CRM
• Emprendedores Magazine: The impact of AI on digital marketing data analysis
• ENAE & Guadalentin Emprende Young Entrepreneurs Business Meeting: How Big Data and AI boost sales
• Digital Marketing Congress “Murketing 2024”: Analytics with no-code AI
• Summit: The Challenges of Management Horizon 2030: Revolutionizing Business Strategy using Artificial Intelligence
• PPC Rooms Event: AI-nalytics for marketing
• La Verdad de Murcia: The power of data in SMEs
• 5th Alcantarilla Employment and Entrepreneurship Forum: Beyond ChatGPT
• Interview in La Verdad de Murcia: Digitization enables the creation of business models and access to global markets
• La Verdad de Murcia: Continuing education, a must in today's world
• Innovation and Technological Development Award from the Murcia Chamber of Commerce, Industry, and Navigation: Recognition of ENAE's work in digital transformation
• Opinion column in Emprendedores magazine: Is it necessary to know everything to work in marketing?
• ENAE Talks: Digital marketing, a profession with a future
• SEO Bilbao event: Crawling and indexing + Power BI
• Interview on the Relánzate program on 7TV: EN@E Digital Meeting Digital Marketing Conference