ENAE INTERNATIONAL BUSINESS SCHOOL
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Blog

The latest knowledge in digital, business and society.

How to access remote work in Spain: ENAE programmes that make it possible

How to access remote work in Spain: ENAE programmes that make it possible

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In recent years, remote working has gone from being an option to becoming a reality in Spain. With the advent of digitalisation, many professionals are looking for opportunities that allow them to work from anywhere. However, to access this world of…
ENAE in the QS 2025 Ranking: Key factors in our global positioning

ENAE in the QS 2025 Ranking: Key factors in our global positioning

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In this article, we will delve into the fascinating world of the QS 2025 ranking and the role that ENAE Business School plays in this global scenario. If you have ever wondered how business schools around the world are evaluated, this post is for…
When is it better to use correlation rather than causality?

When is it better to use correlation rather than causality?

Statistics, as the science of data, deals with the collection, structuring, analysis, and interpretation of data, particularly when variability and uncertainty are inherent. Some of these concepts are becoming very popular in marketing, but they can…
Career opportunities in Digital Marketing and Advertising

Career opportunities in Digital Marketing and Advertising

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The growth of digital marketing and online advertisingThe expansion of digital channels, e-commerce, and real-time analytics has made this field one of the most dynamic in the job market. For those seeking career opportunities in digital marketing,…
Forbes ranking: a measure of educational quality

Forbes ranking: a measure of educational quality

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What really defines the quality of an educational institution? Is an official degree enough to guarantee excellence? Or should we look beyond that, to indicators such as employability, return on investment or teaching innovation? Nowadays, it…
QS Ranking: an international benchmark for those seeking excellence in business education

QS Ranking: an international benchmark for those seeking excellence in business education

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Nowadays, the range of educational opportunities is wide, globalised and very demanding. What can I tell you that you don't already know? That's why finding the perfect school for your education is such a challenge. Although there are a few ‘tricks…
What are educational rankings and why do they matter when choosing a master's degree?

What are educational rankings and why do they matter when choosing a master's degree?

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Choosing a master's degree is one of the most important decisions for anyone's professional development. That's why it's essential to understand what educational rankings are, what aspects they actually evaluate, and how to use them to make a good…
Create a LinkedIn account: the first step to transforming your SME

Create a LinkedIn account: the first step to transforming your SME

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What are you doing to make your company visible? Do you think María de Lugo knows about your business in Murcia? Do you think your digital presence is sufficient compared to your competitors? Are you using digital tools to improve your profitability…
Entrepreneur happy to attract his first customers

From customer 1 to 1000. The Art of Growing. Online Marketing Strategies to Scale Your Business

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At the 8th edition of the EN@E Digital Meeting Online Marketing Conference in Murcia, Xavier Colomés, co-founder and CEO of Localboss, shared his vast experience of more than 25 years in the world of marketing and business growth. In his…
departamento-de-compras

The strategic role of the purchasing department in the company

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The purchasing department of a company plays a fundamental role in the value chain and, therefore, in the success of the organisation. Traditionally, this department was perceived as a purely operational unit, whose sole purpose was to acquire…
International marketing in the context of Trump's new tariffs

International marketing: the key to facing Trump's new tariffs

The recent announcement by US President Donald Trump about the imposition of new tariffs — reaching 20% for the European Union, 34% for China and 10% universally — has unleashed a storm of uncertainty in global markets. This aggressive trade policy…
The Black Friday Phenomenon: Origin, Evolution and Transformation to Black Week

The Black Friday Phenomenon: Origin, Evolution and Transformation to Black Week

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What is Black Friday?Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts…