Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school's various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and user experience.

He specialises in SEO and performance marketing, defining and implementing the organic content strategy with the support of tools such as Sistrix and Google Search Console to improve positioning and qualified traffic to master's programmes and executive courses. In addition, he designs, configures, and optimises online advertising campaigns on Meta, LinkedIn, TikTok, and Google Ads, aligning segmentation, messaging, and objectives with student recruitment. His work contributes to ENAE's organic and paid growth and strengthens its position as a leading business school nationally and internationally.