Master International Trade Ecommerce and AI Concentration
The Master in International Trade, E-commerce and AI Concentration is designed to prepare professionals to lead international business operations in a global, digital and data-driven economy. International markets are evolving rapidly as digital platforms, cross-border e-commerce, artificial intelligence and automation redefine how companies expand, sell and compete worldwide. This programme equips participants with the strategic, technological and analytical skills required to succeed in this new landscape.
The master combines a solid foundation in international trade, global business strategy, logistics and international marketing with advanced training in e-commerce ecosystems and artificial intelligence applied to global commerce. Students learn how to design and execute internationalization strategies, manage digital sales channels, operate in global marketplaces and leverage data and AI to improve decision-making, efficiency and scalability.
Throughout the programme, participants gain a comprehensive understanding of how traditional international trade processes integrate with digital business models, including cross-border e-commerce, omnichannel strategies, platform-based trade and digitally enabled supply chains. The AI concentration focuses on practical applications such as demand forecasting, pricing optimization, customer behavior analysis, automation of commercial processes and data-driven market selection.
The programme adopts a strong practical and business-oriented approach. Students work with real international cases, digital platforms and analytical tools, learning not only how global trade works, but how to optimize and transform it using technology and artificial intelligence. The objective is to develop professionals capable of managing international growth strategies that are agile, scalable and competitive.
This master is ideal for professionals seeking to operate at the intersection of international business, digital commerce and AI, positioning themselves as key players in global expansion and digital transformation projects.
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Benefits of studying this master
- Develop a global and strategic vision of international business in digital environments.
- Provide in-depth knowledge of international trade operations, regulations and global markets.
- Train participants to design and manage cross-border e-commerce and digital internationalization strategies.
- Apply artificial intelligence and data analytics to improve commercial, logistical and strategic decisions.
- Optimize international sales channels through automation, AI-driven insights and digital platforms.
- Enhance competitiveness through data-driven market analysis and predictive models.
- Prepare professionals to lead international expansion in complex, digital and highly competitive markets.
Methodology
- Analysis of real cases in international trade, cross-border e-commerce and digital expansion.
- Practical workshops on global marketplaces, digital platforms and international sales channels.
- Hands-on use of data analytics and AI-based tools applied to international business.
- Group projects simulating internationalization and global growth strategies.
- Sessions led by industry professionals and experts in international trade, e-commerce and AI.
- Live online classes with interactive participation and access to recordings.
- Continuous assessment based on practical assignments, projects and active participation.
Get ready for the journey. Know more about the programme.
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Learn about the different financing options , bonuses and scholarships.
Why Study
at ENAE?
Location
Edificio ENAE Nº 13. Campus Universitario de Espinardo.
30100 MURCIA (España)
Telf: 968 899 899 · Fax: 868 88 41 33
Studying in Murcia
Studying in Murcia is a strategic decision both for those starting their academic career and for professionals who want to boost their career. The city offers a more competitive cost of living than many other Spanish capitals, allowing you to optimize your investment in training without sacrificing a good quality of life. It is a safe, friendly environment with a clear focus on university and business, where contact between students, executives, and active professionals is common, promoting networking and the creation of opportunities.
At the same time, the Region of Murcia combines a Mediterranean climate with a wide variety of landscapes and a growing productive fabric. From the beaches of the Costa Cálida to natural areas such as Sierra Espuña and the historical heritage of cities such as Cartagena, it offers a wide range of leisure and cultural activities throughout the year. This environment supports a dynamic labor market in sectors such as agri-food, logistics, tourism, renewable energy, and digital business, which facilitates both access to employment and specialization and professional development in the medium and long term.
Are you
ready?
No. The programme introduces AI concepts progressively and focuses on practical business applications.
Yes. The live online format is designed for working professionals.
Its strong integration of e-commerce, digital platforms and AI-driven decision-making, aligned with real global business needs.
Yes. It focuses on real cases, applied projects and tools used in international digital commerce.
