MASTER IN BUSINESS INTELLIGENCE AND ANALYTICS FOR BUSINESS ADMINISTRATION
Business decision-making can no longer be based on intuition. In an increasingly complex, globalised and competitive business world, data has become the driving force behind strategic decisions. And in this new paradigm, professionals who can transform information into action are the ones who make a difference.
The Master's Degree in Business Intelligence and Analytics for Business Administration is much more than training in data analysis: it is a programme designed to turn you into the profile sought after by companies committed to the future. This master's degree prepares you to master the most advanced analytical tools, understand business intelligence models and turn large volumes of data into profitable and effective decisions.
In an economy increasingly focused on efficiency and precision, data analytics applied to business administration has become essential in areas such as financial planning, operations management, cost control and process optimisation.
This master's degree combines strategic thinking with technical knowledge. You will learn to structure business intelligence systems, apply predictive analysis techniques and use platforms such as Power BI, SQL and visualisation tools to extract valuable insights.
With this training, you will be prepared to lead the data-driven transformation of organisations, add real value to decision-making and become a key player in the evolution and sustainability of any business model.
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Benefits of studying this master
- Apply data analysis techniques to improve business management and decision-making.
- Design and implement Business Intelligence systems aimed at business efficiency and profitability.
- Master analytical tools such as Power BI, Tableau, SQL and programming languages geared towards business analytics.
- Interpret large volumes of data and transform them into strategic recommendations.
- Integrate predictive analysis and data modelling processes into key areas of an organisation.
- Understand the importance of data as a business asset to lead digital transformation projects.
Methodology
Internship programme
The real-world application of knowledge is key. That is why ENAE offers you a professional internship programme at leading companies in the technology and analytics field, both nationally and internationally. You will be able to apply your knowledge in real business environments, face specific challenges and develop your professional profile from a practical and business-oriented perspective.
Our methodological approach is based on solving practical cases, analysing real scenarios and working with tools used by leading companies in their Business Intelligence departments. We encourage active learning, collaboration and direct student participation in projects that simulate real situations in the business environment.
Final Project: Business Intelligence Plan
In your Master's Thesis, you will develop a comprehensive Business Intelligence plan applied to the management of a company. You will have the support of expert teachers and active professionals who will guide you throughout the process, ensuring that your project has real impact, immediate applicability and high strategic value.
Get ready for the journey. Know more about the programme.
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Learn about the different financing options , bonuses and scholarships.
Why Study
at ENAE?
Location
Edificio ENAE Nº 13. Campus Universitario de Espinardo.
30100 MURCIA (España)
Telf: 968 899 899 · Fax: 868 88 41 33
Are you
ready?
Not necessarily. The master's degree is designed to suit both technically-minded individuals and professionals from business areas who want to make the leap into data analysis. You will start with a solid foundation that will allow you to progress gradually, and your technical skills will be reinforced throughout the programme.
You will learn to use key tools in the Business Intelligence environment, such as Power BI, Tableau, SQL, advanced Excel, Python (analytical level), R and relational databases, among others. All are taught from a practical perspective and applied to real business contexts.
The master's programme is taught entirely in English, including classes, teaching materials and assessments. It is ideal for international students or those who wish to pursue a career in global environments.
Yes. The master's degree is designed to suit working professionals. The methodology combines face-to-face (or hybrid) sessions, digital content, practical work and independent study, allowing for more flexible time management.
Yes. ENAE has a programme of internships in European companies, particularly in sectors related to data analytics, consulting, technology and business administration.
Internships are not compulsory, but they are highly recommended in order to apply what you have learned and improve your employability.
Upon completion of the programme, you will receive the Master's Degree in Business Intelligence and Analytics for Business Administration, issued by ENAE Business School, a centre affiliated with the University of Murcia. This degree is unique and is professionally recognised in the European business environment.
This master's degree is aimed at professionals in business administration, economics, finance, engineering or related areas, as well as graduates who wish to acquire skills in data analysis and BI applied to business management. It is also ideal for those who aspire to strategic positions where a global view of the business based on data is required.
The main difference lies in its unique combination of business vision and technical depth. Here, you will not only learn how to use tools, but also how to make strategic decisions based on real data. In addition, the programme is taught in English, with an international focus, experienced teaching staff and a clear practical orientation towards business.
