Artificial intelligence (AI) is no longer a futuristic concept but an essential tool in today's business environment. In the Region of Murcia, small businesses have a unique opportunity to adopt AI and lead the digital transformation that is revolutionising the global economy.
 

Increasing sales and reducing costs
 

The implementation of AI in small and medium-sized businesses has shown significant results. Companies that have adopted this technology experience increases in marketing and sales productivity of more than 20%, as well as cost reductions of close to 30%. AI can automate repetitive tasks, optimise internal processes and improve the customer experience, resulting in greater operational efficiency and customer satisfaction that drives growth.
 

In addition, AI helps personalise customer interactions, which is becoming increasingly important in the business sector. Through AI, companies can better understand their customers and tailor their products and services to meet their specific needs. This customer-centric approach is essential for SMEs that want to stand out in highly competitive markets.

Using generative AI in other areas of marketing such as social media, emails or customer service is a big advantage over the competition, as it can increase productivity, personalise the experience and improve customer satisfaction on a more regular basis.
 

Adapting to the labour market of the future
 

AI not only transforms business processes, but also job skills. The skills in demand in the marketplace are changing 25% faster in AI-exposed areas, creating a new landscape where companies must adapt to attract and retain skilled talent. For a sales manager, AI allows them to analyse customer data, identify buying patterns, predict demand and personalise offers. These once non-essential skills are now crucial to success.

With AI, AI-savvy managers have a hiring advantage, as they can identify candidates who possess the ability to learn and use new AI tools, building more efficient and future-proof teams. This approach to human resources can strengthen SMEs in the Region of Murcia, helping them to stand out in a dynamic labour environment by improving efficiency in the search for personnel.
 

Boosting productivity
 

Sectors such as logistics and agribusiness, which are widely present in the Region of Murcia, can multiply their productivity through AI. Employees who master AI tools tend to receive higher salaries, which attracts skilled talent to technologically advanced companies. SMEs in Murcia should take advantage of AI to optimise production and improve operational efficiency in their processes.
 

AI allows SMEs in Murcia to optimise production by automating processes, predicting potential failures and improving machine performance. In addition, the data generated at each stage of production helps to identify areas for improvement, allowing companies to make adjustments in real time. In research and development, AI accelerates processes by analysing large volumes of data with applications such as Power BI, uncovering trends and opportunities that might otherwise go unnoticed.
 

Impact on the global economy

AI is projected to add more than 17 trillion euros to the global economy by 2030, representing 3% of global GDP. For SMEs in Murcia, investing in AI means an exponential growth of their market impact and competitiveness within the region. This technology, applied to products and services, allows a more agile and economic development, improving customer satisfaction and increasing profitability.

Moreover, companies that implement AI now will be in a privileged position to take advantage of future market opportunities. AI is accelerating the transition to an economic model where efficiency and accuracy are key. Thus, the role of AI in economic growth is essential, and companies that fail to adapt could be left behind in a highly dynamic environment.
 

Automation and optimisation of work activities
 

Automation through AI, the Internet of Things (IoT) and robotics can optimise up to 50% of current work activities. This automation capability is essential in high-demand sectors in Murcia, such as logistics, agri-food and industry. For companies in Murcia, AI offers a practical solution to optimise routine tasks, improve the use of resources and speed up response times.

For example, in the area of customer service, AI enables greater personalisation and efficiency through virtual assistants and automated services for your website. With these resources, companies can reduce customer wait times, resolve issues faster and more effectively, and achieve greater customer satisfaction. In sectors such as e-commerce and logistics, AI is also key to improving after-sales service by helping to make personalised recommendations and manage inventory in real time.

Artificial intelligence is the present and the future of business. Its implementation in small and medium-sized companies in the Region of Murcia is not as complicated as it seems, and the benefits are undeniable.