ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
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The latest knowledge about the digital environment, business and society.

Data Analyst

What does a Data Analyst do? Skills, tools and career path

Judit López Martínez

Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.

 

Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.

Master's degrees taught by Judit López Martínez
Articles written on our blog
These days, most organizations have no shortage of data. What they are short of is the ability to make sense of it. Millions of records flow through business systems every hour and the professionals who can turn that noise into clear, actionable…
study abroad in spain

Studying abroad in Spain: Everything you need to know for 2026

Alexandra Pop

With more than 6 years of experience in the higher education sector, she specializes in marketing, communications, social media management, content creation, and event coordination. Her work focuses on developing communication strategies, promoting academic and professional initiatives, and creating meaningful connections between students, professionals, companies, and institutions.

She has contributed to the promotion of programs related to leadership, digital transformation, employability, entrepreneurship, international education, and business development. Passionate about communication and lifelong learning, she combines creativity, strategic thinking, and audience engagement to help bring educational opportunities closer to diverse communities.

Her areas of interest include business trends, innovation, leadership, talent development, higher education, and the evolving relationship between academia and the professional world.

Master's degrees taught by Alexandra Pop
Articles written on our blog
Studying abroad is the process by which a student moves to another country to pursue studies at recognized academic institutions outside their country of origin. According to UNESCO, international student mobility is close to seven million people…
Data Marketing Problems

Automated Marketing Reports: From ‘Excel paralysis’ to real ROI (Guide with Power BI, Looker and Tableau Templates)

Are you tired of the chaos in your marketing reports and wasting time pasting data into Excel? Discover how templates for Microsoft Power BI or Google Looker and connector services, ETL, etc. such as Windsor.ai can transform decision-making with…
Power BI: what it is, what it is used for, and how to get the most out of it in your company

Power BI: what it is, what it is used for, and how to get the most out of it in your company

Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school’s various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and a positive user experience.

He specialises in SEO and performance marketing, defining and implementing organic content strategies with the support of tools such as Sistrix and Google Search Console to improve search rankings and drive qualified traffic to master’s programmes and executive courses. Furthermore, he designs, configures and optimises online advertising campaigns on Meta, LinkedIn, TikTok and Google Ads, aligning targeting, messaging and objectives with student recruitment. His work contributes to ENAE’s organic and paid growth and to strengthening its position as a leading business school both nationally and internationally.

Master's degrees taught by Daniel Román Barker
Articles written on our blog
Below, we will explain what Power BI is, the benefits it can bring to your company, and how you can implement this software to optimize your processes and improve strategic decision-making.Power BI has become one of the key tools for transforming…
How to access remote work in Spain: ENAE programmes that make it possible

How to access remote work in Spain: ENAE programmes that make it possible

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In recent years, remote working has gone from being an option to becoming a reality in Spain. With the advent of digitalisation, many professionals are looking for opportunities that allow them to work from anywhere. However, to access this world of…
When is it better to use correlation rather than causality?

When is it better to use correlation rather than causality?

Statistics, as the science of data, deals with the collection, structuring, analysis, and interpretation of data, particularly when variability and uncertainty are inherent. Some of these concepts are becoming very popular in marketing, but they can…
What are the benefits of AI for your SME?

What are the benefits of AI for your SME?

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Artificial intelligence (AI) is no longer a futuristic concept but an essential tool in today's business environment. In the Region of Murcia, small businesses have a unique opportunity to adopt AI and lead the digital transformation that is…
Digital transformation: keys to success

Digital transformation: keys to success

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This article is based on Alejandro De Zunzunegui's lecture which you can watch in full HERE. In ENAE Media, the school's digital repository, you can find more webinars by experts in this and other subjects. The speaker of this talk is the author of…
ciberseguridad

The importance of cybersecurity in the digital world

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This article by Juan Guido Gabaglia discusses the importance of cybersecurity in the current context. Gabaglia, founding partner and current head of the production and commercial department at AGE2 Business Datacenter in Murcia, shared his…
La trascendencia de los datos para la toma de decisiones

Data-driven Business Decision Making

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What is data and what is its role?Data is everything, and it is essential for strategic decision making in companies. Its use "is not a passing fad, it is here to stay and will continue in the future. This is not the dotcom bubble of the 1990s. So…
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