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The latest knowledge about the digital environment, business and society.
In recent years, remote working has gone from being an option to becoming a reality in Spain. With the advent of digitalisation, many professionals are looking for opportunities that allow them to work from anywhere. However, to access this world of…
The growth of digital marketing and online advertisingThe expansion of digital channels, e-commerce, and real-time analytics has made this field one of the most dynamic in the job market. For those seeking career opportunities in digital marketing,…
From customer 1 to 1000. The Art of Growing. Online Marketing Strategies to Scale Your Business
At the 8th edition of the EN@E Digital Meeting Online Marketing Conference in Murcia, Xavier Colomés, co-founder and CEO of Localboss, shared his vast experience of more than 25 years in the world of marketing and business growth. In his…
The recent announcement by US President Donald Trump about the imposition of new tariffs — reaching 20% for the European Union, 34% for China and 10% universally — has unleashed a storm of uncertainty in global markets. This aggressive trade policy…
What is Black Friday?Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts…
In this article, we will review the webinar led by César Val, a renowned expert in luxury and disruptive technologies who has worked for companies that market luxury products such as Prada, Carolina Herrera, and Jean-Paul Gaultier. In this post we…
Surfing the Internet is part of our daily lives. At work, with friends or with family, we consult websites on a daily basis for a variety of reasons. However, it is not always a positive experience: Who hasn't come across a web page that seems…
What is competitive intelligence?Competitive intelligence is a fundamental process in business that involves researching and analysing information about competitors in order to make informed decisions. In other words, it consists of gathering…
The importance of a digital transformation strategy in the business worldDigital transformation is an essential process for companies, large or small, to adapt to current market demands and the growing impact of digital technology on every aspect of…
Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence…
