What does a Business Plan contain?

Prestige and value of a Business Plan

Climate change is one of the greatest threats facing society in the 21st century. Over the coming decades, climate impacts will continue to affect the global level, putting human health, natural resources and environmental sustainability at risk.

In this article we will explain some of the changes observed in recent years, climate impacts, indirect impacts and effects of global warming that may affect society.
 

According to UNO's latest logistics report, the sector in the Region of Murcia faces a number of challenges, such as a lack of trained professionals, transport optimisation and adaptation to new technologies. One of the main challenges mentioned in the report is the shortage of trained professionals in logistics management. Only 25% have a university degree, and a large investment in human capital is needed to improve the transport sector.

Choosing to take a master's degree at ENAE Business School is an educational and strategic investment to advance professionally, and one of the key factors that usually motivates this decision is the desire to improve the salary and access higher positions in the labour market. 
 

In this article we will explore the current challenges and trends in the world of Human Resources and how ENAE Business School ‘s Master in People and HR Management can help address them.
 

On 17 October, at the Jumilla Wine Museum, the ARCH Project was presented, an initiative funded by Erasmus and the European Union, which seeks to integrate new technologies in education about European cultural heritage. María Dolores Belmonte, from ENAE, was in charge of presenting this project which involves four countries: Greece, Italy, Cyprus and Spain.

In today's digital environment, companies are looking to maximise their advertising investments - every euro counts! That is why a key indicator in business is the Return on Investment (ROI). In the context of digital advertising, ROI becomes a decisive factor in evaluating the success of campaigns and determining future strategies.

In this article, we will delve into how digital advertising and ROI are intrinsically connected, the tools available to measure this indicator and how to optimise your campaigns for the best possible performance.

Nowadays, investment funds have become a very attractive option for those who wish to access the financial markets in an efficient and diversified way.

Below, we will analyse the different types of investment funds, their risks and the best practices to select the right funds through a webinar by Santa Pérez, asset manager at Talenta Gestión SGIIC. We will also address key concepts such as fixed income, short term, and help you make more informed decisions to manage your wealth.

The following is a summary of an article taken from la Revista Economista N°45, written by Pedro Juan Martín, María Reyes Lozano Piñero and Francisco Javier Corbalán Berná, in which they analyse how to deal with the conflicts that can arise in family businesses.

In this article, we will explore the influence of artificial intelligence (AI) on operational efficiency, service adaptation and strategic decision making in the business environment. You will discover how the implementation of AI-powered chatbots can be decisive, providing fundamental advantages in the current market scenario.