In today's digital environment, companies are looking to maximise their advertising investments - every euro counts! That is why a key indicator in business is the Return on Investment (ROI). In the context of digital advertising, ROI becomes a decisive factor in evaluating the success of campaigns and determining future strategies.

In this article, we will delve into how digital advertising and ROI are intrinsically connected, the tools available to measure this indicator and how to optimise your campaigns for the best possible performance.

Nowadays, investment funds have become a very attractive option for those who wish to access the financial markets in an efficient and diversified way.

Below, we will analyse the different types of investment funds, their risks and the best practices to select the right funds through a webinar by Santa Pérez, asset manager at Talenta Gestión SGIIC. We will also address key concepts such as fixed income, short term, and help you make more informed decisions to manage your wealth.

The following is a summary of an article taken from la Revista Economista N°45, written by Pedro Juan Martín, María Reyes Lozano Piñero and Francisco Javier Corbalán Berná, in which they analyse how to deal with the conflicts that can arise in family businesses.

In this article, we will explore the influence of artificial intelligence (AI) on operational efficiency, service adaptation and strategic decision making in the business environment. You will discover how the implementation of AI-powered chatbots can be decisive, providing fundamental advantages in the current market scenario.

Business schools are redefining our education for managers in these critical times, not only because of the crisis but also to deepen the knowledge that we consider most relevant in the face of an increasingly volatile and globalised market, and where there is a certain amount of uncertainty. 

What are the Sustainable Development Goals?
 

In 2015, the United Nations adopted 17 global goals known as the Sustainable Development Goals (SDGs), part of the 2030 Agenda. They seek a just, equitable and sustainable future for all people on the planet, addressing economic, social and environmental issues in an interconnected manner for sustainable development.

Agile methodologies have revolutionised the way organisations manage their projects, enabling faster development and effective adaptation to changing customer needs. 
This approach is based on principles that foster collaboration, flexibility and continuous improvement, offering innovative solutions in dynamic work environments. 

ENAE Business School has been included in the prestigious Forbes List of the best business school programmes in Spain in 2024.

El Mundo has published its annual ranking of the best online master's degrees and ENAE is present in two categories: international trade and logistics. It is not the first time that the school appears in this ranking, however, it is remarkable that year after year it improves its positioning. 

Marketing is a fundamental concept for any company seeking to connect with its target audience and achieve its business objectives. Throughout this article, we will explore its definition, its evolution until the advent of artificial intelligence and the essential tools that make it up. Read on to find out more about this fast-growing field!