The recent announcement by US President Donald Trump about the imposition of new tariffs — reaching 20% for the European Union, 34% for China and 10% universally — has unleashed a storm of uncertainty in global markets. This aggressive trade policy not only increases imports, but also affects the direct company's international marketing decisions.

What is Black Friday?

Black Friday is a day of sales and promotions held on the day after Thanksgiving Day in the United States, which takes place on the last Thursday in November. Traditionally, physical and online shops offer significant discounts on a wide variety of products, from electronics to fashion and toys.
 

Remember the first time you learned to ride a bicycle, or the process of driving your first vehicle? Over time, you have probably learned to operate other modes of transport, perhaps even specialised machinery. As your needs have evolved throughout your life, you have also needed to acquire new skills to adapt and continue to grow.

What is environmental sustainability?

Environmental sustainability refers to the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. This concept, introduced by the Brundtland Report in 1987, states that development should balance the use of natural resources with the protection of the environment, promoting sustainable development in economic and social terms.
 

In this article, we will review the webinar led by César Val, a renowned expert in luxury and disruptive technologies who has worked for companies that market luxury products such as Prada, Carolina Herrera, and Jean-Paul Gaultier. In this post we will discover how luxury brands differentiate themselves from mass consumer brands and how their focus on emotions and recognition elevates their value. We will also explore how presentation, communication and customer interaction are key aspects of luxury branding.

Artificial intelligence (AI) is no longer a futuristic concept but an essential tool in today's business environment. In the Region of Murcia, small businesses have a unique opportunity to adopt AI and lead the digital transformation that is revolutionising the global economy.
 

Surfing the Internet is part of our daily lives. At work, with friends or with family, we consult websites on a daily basis for a variety of reasons. However, it is not always a positive experience: Who hasn't come across a web page that seems designed to test our patience?

We are sure that on more than one occasion you have heard the saying ‘prevention is better than cure’ and although it may seem like a cliché, it is an absolute truth. According to several studies, for every euro invested in occupational risk prevention, the return is 2.54 euros in terms of productivity and health cost savings. In addition, absenteeism is reduced and employee well-being is improved.

The Kanban Methodology is a visual agile management tool designed to optimise workflow and facilitate continuous improvement in projects and tasks. Today, it is one of the most widely used agile methodologies in sectors such as HR, Digital Marketing and Project Management as its use can improve task flow if used correctly.
 

What is competitive intelligence?

Competitive intelligence is a fundamental process in business that involves researching and analysing information about competitors in order to make informed decisions. In other words, it consists of gathering relevant data on the actions and strategies of rival companies in order to gain competitive advantages.