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Sustainability and Social Responsibility: The pillars at ENAE Business School.
Daniel Román Barker
Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school’s various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and a positive user experience.
He specialises in SEO and performance marketing, defining and implementing organic content strategies with the support of tools such as Sistrix and Google Search Console to improve search rankings and drive qualified traffic to master’s programmes and executive courses. Furthermore, he designs, configures and optimises online advertising campaigns on Meta, LinkedIn, TikTok and Google Ads, aligning targeting, messaging and objectives with student recruitment. His work contributes to ENAE’s organic and paid growth and to strengthening its position as a leading business school both nationally and internationally.
What is networking? Build the career contacts that matter
Judit López Martínez
Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.
Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.
Why soft skills matter more than ever
Judit López Martínez
Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.
Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.
Studying abroad in Spain: Everything you need to know for 2026
Alexandra Pop
With more than 6 years of experience in the higher education sector, she specializes in marketing, communications, social media management, content creation, and event coordination. Her work focuses on developing communication strategies, promoting academic and professional initiatives, and creating meaningful connections between students, professionals, companies, and institutions.
She has contributed to the promotion of programs related to leadership, digital transformation, employability, entrepreneurship, international education, and business development. Passionate about communication and lifelong learning, she combines creativity, strategic thinking, and audience engagement to help bring educational opportunities closer to diverse communities.
Her areas of interest include business trends, innovation, leadership, talent development, higher education, and the evolving relationship between academia and the professional world.
