RODRIGUEZ NEIRA, CARLOS
Graduate in Engineering, National University of Engineering. Master's Degree in Business Administration Marketing, ESAN. Master's Degree in Marketing and Statistical Methods, The Pennsylvania State University, Doctor of Philosophy, The Pennsylvania State University.
He is currently Director of the Centre for Innovation Management Studies (CSIM) and Professor of Marketing at Delaware State University. He is also Director of the Master's Degree in International Trade at ENAE Business School.
During his professional career, he has held various positions in renowned companies in Peru, including Director of Advertising at Grey Advertising, Procter & Gamble; Brand Manager at Compañía Arequipa de Importaciones S.A., and Product Manager at Productos Favel S.A. (AVON).
Carlos Rodríguez has taught numerous seminars and courses at universities in more than 10 countries, including Brazil, France, Belgium, Costa Rica, and Mexico. Some of the educational institutions where he has given presentations include the University of Zagreb, the Monterrey Institute of Technology, the Federal University of Rio Grande do Norte, and the University of San Ignacio de Loyola, among others.
In addition, he has specialised training as an International Business Managers Postgraduate, OAS/ESAN; Interamerican Program in International Business, CICOM/OAS; Postgraduate Studies in Accounting and Finance, ESAN; Postgraduate Studies in Marketing and Sales, ESAN. He is also certified in User Experience, Data-Driven Design, Journey Mapping, User Research Methods and Applications.
Carlos Rodríguez Neira is a highly acclaimed professional with more than twenty awards, including the Dean's Research Award by the College of Business, Delaware State University; Honorary Professor in the Faculty of Management Studies, Sri Sri University, Odisha, India; and Best Faculty in the area of Product Design and Innovation by Amity University, INBUSH World Conference, Noida, India.
Carlos Rodríguez has also published articles in leading scientific journals such as the Journal of Business and Leadership and the Journal of Business to Business Marketing. He has also published a book, ‘Product Design and Innovation: Analytics for Decision Making’, and contributed to numerous articles.
Some of Carlos Rodríguez Neira's publications:
- The Motivational Role of Collective Efficacy and Charge Behaviour and the Moderating Effect of Risk-Taking Propensity on NPD Team Innovativeness.
- Who Am I To You? Self, Reciprocity, And Emotional Intimacy in Brand Relationships.
- Does Your Cause Fit My ‘Self’? Self-Expansion and Self-Concept in Cause-Related Marketing.
