ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
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The latest knowledge about the digital environment, business and society.

Soft Skills

Why soft skills matter more than ever

Judit López Martínez

Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.

 

Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.

Master's degrees taught by Judit López Martínez
Articles written on our blog
Technical expertise gets you in the room. Soft skills determine whether you stay, lead and grow. As automation reshapes entire industries and AI takes over increasingly complex tasks, the one category of competencies that remains distinctly human…
study abroad in spain

Studying abroad in Spain: Everything you need to know for 2026

Alexandra Pop

With more than 6 years of experience in the higher education sector, she specializes in marketing, communications, social media management, content creation, and event coordination. Her work focuses on developing communication strategies, promoting academic and professional initiatives, and creating meaningful connections between students, professionals, companies, and institutions.

She has contributed to the promotion of programs related to leadership, digital transformation, employability, entrepreneurship, international education, and business development. Passionate about communication and lifelong learning, she combines creativity, strategic thinking, and audience engagement to help bring educational opportunities closer to diverse communities.

Her areas of interest include business trends, innovation, leadership, talent development, higher education, and the evolving relationship between academia and the professional world.

Master's degrees taught by Alexandra Pop
Articles written on our blog
Studying abroad is the process by which a student moves to another country to pursue studies at recognized academic institutions outside their country of origin. According to UNESCO, international student mobility is close to seven million people…
Master's Degree in Logistics in Spain: Key Factors for Choosing a Leading Program

Master's Degree in Logistics in Spain: Key Factors for Choosing a Leading Program

Daniel Román Barker

Marketing Specialist at ENAE Business School, where he is part of the team responsible for planning, producing and optimising digital content for the enae.es and enae.com websites, as well as for the school’s various social media channels. Using the Drupal CMS, he manages the publication and updating of pages and articles, ensuring brand consistency, content quality and a positive user experience.

He specialises in SEO and performance marketing, defining and implementing organic content strategies with the support of tools such as Sistrix and Google Search Console to improve search rankings and drive qualified traffic to master’s programmes and executive courses. Furthermore, he designs, configures and optimises online advertising campaigns on Meta, LinkedIn, TikTok and Google Ads, aligning targeting, messaging and objectives with student recruitment. His work contributes to ENAE’s organic and paid growth and to strengthening its position as a leading business school both nationally and internationally.

Master's degrees taught by Daniel Román Barker
Articles written on our blog
Choosing a master's degree in logistics in Spain is a crucial decision for those seeking to advance their careers in a constantly evolving field. Logistics and supply chain management are critical in today's business world, where efficiency and…
departamento-de-compras

The strategic role of the purchasing department in the company

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The purchasing department of a company plays a fundamental role in the value chain and, therefore, in the success of the organisation. Traditionally, this department was perceived as a purely operational unit, whose sole purpose was to acquire…
The Master's Degree that meets the needs of the Logistics Sector

The Master's Degree that meets the needs of the Logistics Sector

According to UNO's latest logistics report, the sector in the Region of Murcia faces a number of challenges, such as a lack of trained professionals, transport optimisation and adaptation to new technologies. One of the main challenges mentioned in…
logística-en-la-empresa

Logistics in business: all you need to know

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When you place an order and in less than 24 hours it is at home; the product packaging is intact; the products travel halfway around the world in good hygienic and sanitary conditions; the supermarket is stocked or you ask if a product will be…
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