SIVARAMAKRISHNAN, SUBRAMANIAN
B.Sc. of Mathematics, Madras Christian College (India). Ph.D. Marketing, Penn State University (USA). Master of Business Administration, Bharathiar University (India).
Professor of Marketing at the Asper School of Business, University of Manitoba (Canada) and Visiting Professor at the University of Murcia. He has been a professor at the University of Arkansas at Pine Bluff, Tulane University (New Orleans), and outside Canada and the USA at: Baruch College (Singapore), Asian School of Business (India), Loyola Institute of Business Administration (India), Madras Management Association (India). He has extensive teaching experience in Consumer Behaviour, Global Marketing, Advertising, Market Research, Strategic Marketing, and Marketing Management.
He has received several awards for his teaching and research work. He has participated in a wide variety of national and international conferences and has conducted numerous market research projects for a wide variety of organisations in both the United States and Canada, being recognised for his research by the American Marketing Association.
He is the author of numerous books, book chapters and publications in specialist journals.
