The latest knowledge about the digital environment, business and society.
Why soft skills matter more than ever
Judit López Martínez
Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.
Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.
Studying abroad in Spain: Everything you need to know for 2026
Alexandra Pop
With more than 6 years of experience in the higher education sector, she specializes in marketing, communications, social media management, content creation, and event coordination. Her work focuses on developing communication strategies, promoting academic and professional initiatives, and creating meaningful connections between students, professionals, companies, and institutions.
She has contributed to the promotion of programs related to leadership, digital transformation, employability, entrepreneurship, international education, and business development. Passionate about communication and lifelong learning, she combines creativity, strategic thinking, and audience engagement to help bring educational opportunities closer to diverse communities.
Her areas of interest include business trends, innovation, leadership, talent development, higher education, and the evolving relationship between academia and the professional world.
Natural resources: Why the world is running out of time
Judit López Martínez
Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.
Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.