ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
Course in

BUSINESS AND MANAGEMENT

Area
Dirección/Gestión y Admón Empresas
Modality
Blended
Duration

225 horas

Start date

In a dynamic and competitive global environment, effective business and management strategies are crucial for driving growth, innovation, and operational excellence. This course provides a comprehensive understanding of key business disciplines, including strategic management, financial decision-making, leadership, and organizational development.

Participants will explore modern management techniques, digital transformation, and data-driven decision-making, gaining the skills needed to lead teams, optimize resources, and develop competitive business strategies. With a practical and hands-on approach, this course equips professionals with the tools to navigate complex business challenges and capitalize on market opportunities.

Discover the key modules and concepts

Fundamentals of Business Strategy and Management

  • Core principles of strategic planning and competitive analysis.
  • Business models and organizational structures for growth.
  • Corporate governance and ethical leadership in modern enterprises.

Financial and Operational Decision-Making

  • Financial planning, budgeting, and performance metrics.
  • Operational efficiency: lean management and process optimization.
  • Risk assessment and crisis management in business operations.

Leadership, Innovation, and Change Management

  • Developing leadership skills for business success.
  • Managing organizational change and fostering innovation.
  • Digital transformation and the impact of AI in business management.

Marketing, Customer Engagement, and Global Business Trends

 

  • Strategic marketing and brand positioning in a competitive landscape.
  • Customer-centric approaches and digital business models.
  • Emerging global trends: sustainability, ESG, and corporate responsibility.
Área
Dirección/Gestión y Admón Empresas
Edition
Modality
Blended
Start date
Start the
admission process

Meet our Faculty

Our exclusive “Learn by doing” method, allows our staff to track student progress more effectively which help them to identify a student's strengths, weaknesses and requirements. Better communication takes place through our hybrid learning methodology, as students can use our different digital platforms to connect and stay in touch with teachers and peers.

If you prefer, you can contact our advisor Arantxa García.
You can do this by calling +34 968456793
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