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The latest knowledge about the digital environment, business and society.

Soft Skills

Why soft skills matter more than ever

Judit López Martínez

Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.

 

Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.

Master's degrees taught by Judit López Martínez
Articles written on our blog
Technical expertise gets you in the room. Soft skills determine whether you stay, lead and grow. As automation reshapes entire industries and AI takes over increasingly complex tasks, the one category of competencies that remains distinctly human —…
Project Manager

The role of the project manager: how to achieve project success

Judit López Martínez

Content, Public Relations, and Email Marketing Specialist at ENAE, with over 5 years of experience in the education sector and executive training. Her work combines strategic content creation, media relations management, and the implementation of email marketing campaigns and marketing automation, always focused on generating impact, attracting new students, and improving student satisfaction.

 

Passionate about effective communication and digital innovation, she designs and manages customer journeys that resonate with audiences, optimize user experience, and strengthen the school's reputation. Her approach integrates SEO, storytelling, and metrics analysis, ensuring that every piece of content achieves its objective, delivers real value to readers, and contributes to student acquisition and retention.

Master's degrees taught by Judit López Martínez
Articles written on our blog
Most organizations have no shortage of initiatives, what they consistently struggle with is delivering them. Ideas get approved, budgets get allocated, teams get assembled and then something goes wrong. Deadlines slip, costs balloon, scope expands…
Studying in Murcia: The competitive advantage of choosing ENAE Business School

Studying in Murcia: The competitive advantage of choosing ENAE Business School

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Are you thinking about taking a leap in your career and studying abroad? If so, Murcia may be the answer you are looking for. In addition to being a city with an enviable climate and a welcoming atmosphere, it offers a solid educational opportunity…
How to access remote work in Spain: ENAE programmes that make it possible

How to access remote work in Spain: ENAE programmes that make it possible

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In recent years, remote working has gone from being an option to becoming a reality in Spain. With the advent of digitalisation, many professionals are looking for opportunities that allow them to work from anywhere. However, to access this world of…
What is a Business Plan and how to develop it?

What is a Business Plan and how to develop it?

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What does a Business Plan contain?Prestige and value of a Business PlanAt some point we have written in this blog that the reasons for creating a company or setting up a business are as many as the number of companies that are created. On many…
ENAE Business School makes the Forbes List

Global Executive MBA: ENAE's perfect postgraduate programme for managers and entrepreneurs makes the Forbes List

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ENAE Business School has been included in the prestigious Forbes List of the best business school programmes in Spain in 2024.In Spain there are more than a hundred business schools offering master's degrees, courses or other specialised education…
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