Commercial Management and Negotiation in Agrifood Companies
Currently, the agri-food sector plays a crucial role in the global economy, continually evolving to meet market demands. As a result, companies increasingly seek professionals with specialized expertise in this industry.
This Course in Commercial Management and Negotiation for Agri-Food Companies will immerse you in the essential knowledge needed to enhance the skills required to excel in this field.
The program prepares you to design and manage distribution channels effectively, enabling you to make informed commercial decisions or advise those who do.
Additionally, through this course, you will explore the dynamics of the agri-food sector, acquiring skills to excel in negotiations and develop effective strategies.
Discover the key modules and concepts
admission process
Methodology
ENAE employs an active and participatory methodology known as "Learning by Doing," which alternates between the presentation of concepts, techniques, and analytical methods, and the development of practical cases that reflect real business situations.
By promoting teamwork, the aim is to integrate all members and address the presented cases more effectively through the exchange of diverse viewpoints, opinions, and experiences. Participants will learn not only from the instructors but also from the professional experiences of their peers.
Objetives
- Analyze and execute commercial or sales activities considering distribution channels.
- Evaluate decisions regarding the design and management of distribution channels.
- Identify key decisions related to the point of sale.
- Examine how negotiations are conducted and apply the most appropriate strategies and techniques for each situation.
- Master negotiation terminology.
